During the early days of the Internet, web pages were nothing more than a static presence on the Internet. They were basic and offered visitors information, but little in the way of aesthetics. Since then, the Internet has instilled itself as part of everyday life, with many of us substituting manual tasks for online tasks.
With so many visitors visiting a number of sites, it was important that online businesses were able to hold the attention of its visitors with a view to them becoming customers. Having a website that’s been present since the very early days of the Internet can have a huge impact in conversions.
Many businesses offer more than an e-commerce store, they offer news, insights and tips. Not only does this encourage a visitor to return, it also makes them feel more valued. In order to update website content regularly, a content management system is required. We look at the options available along with some pros and cons.
WordPress is the weapon of choice for many bloggers, and part of that can be put to do the flexibility of the platform. Whether you’re a hobbyist looking for a free platform for a blog, or a business looking for a powerful CMS solution to host on your own server, WordPress has your back.
Although the platform is one of the favourites among online hackers, it has a robust system with updates being released all the time. It also can be used for magazine-style blogs, or more formal business blogs.
Many web designers are able to create a number of bespoke designs based around the WordPress CMS, so not only is your site pleasing to the eye, but you can ensure updates are done in the quickest time possible.
Drupal was first introduced in 2001, and while not as popular as the WordPress, it does have a dedicated fan base.
Drupal can be seen as more serious than WordPress, in that it’s not reliant on aesthetics. This is not to say that a fabulous looking website can’t be designed with the right kind of web designer on board, but its focus lies within SEO and functionality, both of which are implemented perfectly.
Drupal has more than likely alienated some interested parties due to its difficulty. Those without the right kind of technical expertise will experience many problems when it comes to uploading the site or installing updates.
Drupal is a solid CMS that delivers results, but it may not be to everybody’s tastes.
Joomla is a CMS that sits somewhere between WordPress and Drupal when it comes to ease of use. While you don’t necessarily have to have a technical mind to use Joomla, some users may find it more difficult than when using the likes of WordPress.
Joomla is used by many for e-commerce stores, as it allows users to manage their content and products in one place. As Joomla is open-sourced, a web designer is able to build branding around the e-commerce store, while those in charge of SEO focus on content marketing for the site.
Some users are put off by the lack of modules available when compared to WordPress, but it’s worth remembering that WordPress does have a lot of plugins available that are technically clones of each other.
When it comes to CMS, there is no ‘one-size-fits-all’ solution. It really depends on what kind of website you would like your web designer to design, and what functions it will need to serve moving forward. Research each platform and make a list of what the goal of the website will be. For example, are you looking to convert customers? Or just looking to put your thoughts down?
Knowing the goal of the website will make choosing the right kind of CMS much easier.