Many businesses look at their website and suddenly think that it looks tired, that the colours are very last year or the design idea is very past tense. There is no hard and fast rule about how often you should redesign your website but when doing so, you need to have a clear reason for doing it and goals you want to achieve from the makeover. Do you need a full overhaul, like knocking down a house and rebuilding again from scratch, or is it more a refreshing of things and add something a little different?
There’s an old saying ‘If it ain’t broke, don’t fix it’ and this can apply to websites. If you get a lot of traffic to the website, all the elements work as they should and you rate highly in search results with the work you have done on search engine optimisation, then should you do anything? This can be perhaps the trickiest proposition but the fact is, a professional web designer can always find something to change. Not because there is anything wrong with your site so much as something new has been developed that may add to it.
On the other hand, if your website is like the dark cupboard in the house that no-one wants to tidy out, then perhaps a professional is the only option. If a complete overhaul is needed then the first thing to do is compose a list of what you want the website to achieve. Is it getting customers to do a certain thing? Read an article and follow a link? Or pop into your shop because it looks so enticing on the website? Whatever the aims of the project are, compile a list to work through.
Aims of a redesign
If you are unsure what you want from your website, then here are some of the top ideas. One of the biggest aims of a website is to rank highly in search engine rankings to steer customers to you, be it online or in person. There is a slightly complex series of factors that go into the process but elements such as keywords and links are key to it. By redesigning their websites with the help of an SEO company London businesses can boost their placement in the rankings and be found more often.
It may be that you want to embark on a new venture within the business, have a new strategy or want to target a new customer or area. One way of doing this is by having a strong brand presence via your website that will help attract and grow as you wish. Getting that image is vital to the growth of your business.
Finally, updating the content on the website is another important redesign element. You may have some great articles on the latest mobile apps from the end of last year or the newest fashion in scarfs from Christmas but this may not be relevant now. By updating your content, your website becomes current and useful once more and by ensuring that it has that mobile friendly element, you will begin to see mobile customers finding the content too, under the latest Google algorithm update.